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Privacy Policy

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Privacy Policy

Preamble

With the following Privacy Policy, we would like to inform you about the types of your personal data (hereinafter also referred to simply as “data”) that we process, the purposes for which we process it, and the extent of such processing. This Privacy Policy applies to all processing of personal data carried out by us, both in connection with the provision of our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “Online Services”).

The terms used are not gender-specific.

Effective as of: June 5, 2026

Table of Contents

Controller

QPra UG (limited liability)
Mainzerstraße 106
66121 Saarbrücken

Authorized representative: Nina S. Doerr

Email address: mail(at)qhht-praxis-nina-doerr.de

Phone: +49 681 96 98 39 95

Imprint: https://www.qhht-praxis-nina-doerr.de/impressum

Overview of Processing Activities

The following overview summarizes the types of data processed, the purposes of processing, and the categories of data subjects concerned.

Types of Data Processed

  • Master data.
  • Payment data.
  • Location data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication, and procedural data.
  • Event data (Facebook).
  • Log data.

Categories of Data Subjects

  • Recipients of services and clients.
  • Prospective customers.
  • Communication partners.
  • Users.
  • Business and contractual partners.
  • Participants in educational programs and courses.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Audience measurement.
  • Tracking.
  • Office and organizational procedures.
  • Audience segmentation.
  • Organizational and administrative procedures.
  • Feedback.
  • Marketing.
  • Profiles containing user-related information.
  • Provision of our Online Services and user-friendliness.
  • Information technology infrastructure.
  • Public relations.
  • Business processes and commercial procedures.

Applicable Legal Bases

Applicable legal bases under the GDPR: Below, you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection laws may apply in your or our country of residence or registered office. If more specific legal bases apply in individual cases, we will inform you of these in this Privacy Policy.

  • Consent (Art. 6(1), first sentence, point (a) GDPR) - The data subject has given consent to the processing of personal data relating to them for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or in order to take pre-contractual steps at the request of the data subject.
  • Legal obligation (Art. 6(1), first sentence, point (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1), first sentence, point (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject that require the protection of personal data.

National data protection regulations in Germany: In addition to the data protection provisions of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG), which governs protection against the misuse of personal data in data processing. The BDSG contains specific provisions, particularly regarding the right of access, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, data transfers, and automated decision-making in individual cases, including profiling. In addition, the data protection laws of the individual German federal states may apply.

Security Measures

In accordance with legal requirements and taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling both physical and electronic access to the data, as well as access, input, disclosure, availability, and separation of the data. We have also established procedures to ensure that data subjects can exercise their rights, that data is deleted, and that appropriate responses are made to threats to the data. Furthermore, we take the protection of personal data into account from the development or selection stage of hardware, software, and procedures, in accordance with the principles of data protection by design and data protection by default.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect user data transmitted through our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the foundations of secure data transmission on the Internet. These technologies encrypt information transmitted between the website or app and the user’s browser, or between two servers, thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the use of HTTPS in the URL. This serves as an indication to users that their data is being transmitted securely and in encrypted form.

Disclosure of Personal Data

In the course of processing personal data, such data may be transferred to or disclosed to other entities, companies, legally independent organizational units, or individuals. Recipients of such data may include, for example, service providers entrusted with IT-related tasks or providers of services and content integrated into a website. In such cases, we comply with the applicable legal requirements and, in particular, enter into appropriate contracts or agreements with the recipients of your data to protect your data.

International Data Transfers

Data processing in third countries: If we transfer data to a third country, meaning a country outside the European Union (EU) or the European Economic Area (EEA), or if such processing takes place in connection with the use of third-party services or the disclosure or transfer of data to other individuals, entities, or companies—as may be apparent from the postal address of the respective provider or where this Privacy Policy expressly refers to a transfer of data to third countries—such transfers will always be carried out in accordance with applicable legal requirements.

For data transfers to the United States, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the European Commission dated July 10, 2023. In addition, we have entered into Standard Contractual Clauses with the respective providers that comply with the requirements of the European Commission and establish contractual obligations to protect your data.

This dual safeguard provides comprehensive protection for your data: the DPF serves as the primary layer of protection, while the Standard Contractual Clauses provide an additional safeguard. Should the DPF framework change, the Standard Contractual Clauses serve as a reliable fallback mechanism. In this way, we ensure that your data remains adequately protected even in the event of political or legal changes.

For each individual service provider, we inform you whether the provider is certified under the DPF and whether Standard Contractual Clauses are in place. Further information about the DPF and a list of certified companies are available on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, appropriate safeguards apply, particularly Standard Contractual Clauses, explicit consent, or transfers required by law. Information about transfers to third countries and applicable adequacy decisions is available from the European Commission at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Retention and Deletion

We delete personal data that we process in accordance with legal requirements as soon as the underlying consent is withdrawn or there is no longer any other legal basis for the processing. This applies where the original purpose of processing no longer exists or the data is no longer required. Exceptions apply where legal obligations or particular interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax-law purposes, or whose retention is necessary for the pursuit of legal claims or the protection of the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices contain additional information regarding the retention and deletion of data that applies specifically to certain processing activities.

Where several retention periods or deletion deadlines apply to the same data, the longest period will always govern. Data that is no longer retained for its originally intended purpose, but instead due to legal requirements or other reasons, will be processed exclusively for the purposes that justify its continued retention.

Retention and deletion of data: The following general periods apply to retention and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, and the work instructions and other organizational documents necessary to understand them (Section 147(1) no. 1 in conjunction with subsection 3 of the German Fiscal Code (AO), Section 14b(1) of the German Value Added Tax Act (UStG), and Section 257(1) no. 1 in conjunction with subsection 4 of the German Commercial Code (HGB)).
  • 8 years - Accounting records, such as invoices and expense receipts (Section 147(1) nos. 4 and 4a in conjunction with subsection 3, sentence 1 of the German Fiscal Code (AO), and Section 257(1) no. 4 in conjunction with subsection 4 of the German Commercial Code (HGB)).
  • 6 years - Other business documents: commercial or business correspondence received, reproductions of commercial or business correspondence sent, and other documents relevant for taxation, such as hourly wage records, operating-accounting sheets, calculation documents, price lists, payroll documents to the extent that they are not already accounting records, and cash-register receipts (Section 147(1) nos. 2, 3, and 5 in conjunction with subsection 3 of the German Fiscal Code (AO), and Section 257(1) nos. 2 and 3 in conjunction with subsection 4 of the German Commercial Code (HGB)).
  • 3 years - Data required to address potential warranty and damages claims or similar contractual claims and rights, and to process related inquiries, based on previous business experience and customary industry practices, is retained for the regular statutory limitation period of three years (Sections 195 and 199 of the German Civil Code (BGB)).

Commencement of a period at the end of the year: If a period does not expressly begin on a specific date and lasts for at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is retained, the event triggering the period is the date on which termination or another form of ending the legal relationship becomes effective.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, particularly those arising from Articles 15 through 21 of the GDPR:

  • Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you that is based on Art. 6(1), point (e) or (f) GDPR; this also applies to profiling based on those provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether personal data concerning you is being processed and to obtain access to such data, as well as further information and a copy of the data, in accordance with legal requirements.
  • Right to rectification: In accordance with legal requirements, you have the right to request completion of incomplete personal data concerning you or correction of inaccurate personal data concerning you.
  • Right to deletion and restriction of processing: In accordance with legal requirements, you have the right to request that personal data concerning you be deleted without undue delay or, alternatively, to request that processing of the data be restricted.
  • Right to data portability: In accordance with legal requirements, you have the right to receive personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, or to request that such data be transmitted to another controller.
  • Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, your place of work, or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR.

Business Services

We process personal data relating to our contractual and business partners, such as customers, clients, prospective customers, suppliers, and other cooperation partners (collectively referred to as “contractual partners”), for the purpose of initiating, performing, and administering contractual relationships and comparable legal relationships. This also includes pre-contractual measures taken at the request of the data subject, as well as communication in connection with the respective contractual relationship.

Processing serves, in particular, to fulfill our primary and ancillary contractual obligations. This includes providing the agreed services, complying with any update and information obligations, handling warranty claims and other service-related disruptions, processing withdrawals, terminating continuing obligations, reversing transactions, issuing refunds, and handling other contract-related declarations and inquiries. This applies both to one-time contracts and to ongoing contractual relationships.

In particular, we process master data such as names, addresses, and, where applicable, company names; contact data such as email addresses and telephone numbers; contract and service data such as the subject matter of the contract, contract term, order or transaction number; usage and service data; payment and billing data; and the content and history of communications. Where necessary, we also process data disclosed or transmitted to us in connection with the performance of an engagement.

In addition, we process data to protect our rights and to comply with legal obligations. This includes, in particular, retention obligations under commercial and tax law, documentation requirements, and, where applicable, duties of proof and accountability. Processing also takes place on the basis of our legitimate interests in proper business management, internal administration, risk management, and IT security, as well as in protecting our business operations and contractual partners against misuse, threats to data, confidential information, and other legally protected interests. This may also include the involvement of external service providers, such as IT and telecommunications providers, transportation and logistics companies, payment service providers, banks, tax advisors, legal advisors, or other agents, where this is necessary for the performance of a contract or compliance with legal obligations.

Personal data is disclosed to third parties only where this is necessary for the performance of a contract, the implementation of pre-contractual measures, the protection of legitimate interests, or compliance with legal obligations. We provide separate information in this Privacy Policy regarding any processing that goes beyond these purposes, particularly processing for marketing purposes.

We inform contractual partners which data is required in each individual case at the time the data is collected, for example through appropriate labeling in online forms or during personal communication.

Data is deleted as soon as it is no longer required for the purposes stated above and provided that no statutory retention obligations prevent deletion. Statutory retention periods, particularly under commercial and tax law, may require data to be stored for a longer period. Data transmitted in connection with a specific engagement is deleted after the engagement has been completed and any applicable retention periods have expired, unless additional statutory or contractual obligations require continued retention.

The legal basis for processing is Art. 6(1), point (b) GDPR for the implementation of pre-contractual measures and the performance of the respective contractual relationship, and Art. 6(1), point (c) GDPR for compliance with legal obligations. Where processing is based on legitimate interests, it is carried out pursuant to Art. 6(1), point (f) GDPR. To the extent that processing is based on Art. 6(1), point (f) GDPR, it serves to protect our legitimate interests in proper and efficient business organization, internal administration and documentation of business transactions, the assertion and defense of legal claims, ensuring IT and data security, preventing misuse and fraud, and the economic management and continued development of our business operations. These interests consist, in particular, of ensuring secure and legally compliant business operations and preserving our ability to conduct business.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
  • Data subjects: Recipients of services and clients; prospective customers; business and contractual partners. Participants in educational programs and courses.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; security measures; communication; office and organizational procedures; organizational and administrative procedures. Business processes and commercial procedures.
  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion.”
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR); legal obligation (Art. 6(1), first sentence, point (c) GDPR). Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).

Additional information regarding processing activities, procedures, and services:

  • Online store, order forms, e-commerce, and fulfillment of services: We process our customers’ data to enable them to select, purchase, or order the chosen products, goods, and related services, as well as to make payment and receive the products or services, whether through delivery, provision, or performance. Where necessary to fulfill an order, we engage service providers, particularly postal, freight forwarding, and shipping companies, to carry out delivery or performance for our customers. We use the services of banks and payment service providers to process payments. Required information is identified as such during the ordering or comparable purchasing process and includes the information needed for delivery, provision, and billing, as well as contact information so that we can communicate with the customer if necessary; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR).
  • Educational and training services: We process the data of participants in our educational and training programs (collectively referred to as “trainees and continuing-education participants”) in order to provide our training services to them. The data processed, as well as the nature, scope, purpose, and necessity of the processing, are determined by the underlying contractual and training relationship. Processing activities also include performance assessment and evaluation of our services and those of the instructors. In the course of our activities, we may also process special categories of data, particularly information concerning the health of trainees and continuing-education participants, as well as data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs. Where necessary, we obtain the explicit consent of the trainees and continuing-education participants and otherwise process special categories of data only where this is necessary to provide the training services, for purposes of preventive or occupational medicine, social protection, or the protection of the vital interests of the trainees and continuing-education participants; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR).

Use of Online Platforms for Offering and Sales Purposes

We offer our services on online platforms operated by other service providers. In this context, the privacy policies of the respective platforms apply in addition to our Privacy Policy. This applies particularly with regard to payment processing and the audience measurement and interest-based marketing procedures used on those platforms.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
  • Data subjects: Recipients of services and clients. Business and contractual partners.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; marketing. Business processes and commercial procedures.
  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion.”
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR). Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).

Payment Procedures

In the context of contractual and other legal relationships, due to statutory obligations, or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and, in addition to banks and financial institutions, use other service providers for this purpose (collectively referred to as “payment service providers”). Payment transactions are carried out exclusively through encrypted connections in accordance with the state of the art, so that the data entered is protected against unauthorized access during transmission.

The data processed by payment service providers includes master data, such as names and addresses; banking data, such as account numbers or credit card numbers; passwords, transaction authentication numbers (TANs), and verification values; as well as contract-related, amount-related, and recipient-related information. This information is required to carry out the transactions. However, the data entered is processed and stored only by the payment service providers. This means that we do not receive any account- or credit-card-related information, but only information confirming the payment or indicating that the payment was unsuccessful. Under certain circumstances, payment service providers may transmit data to credit reporting agencies. The purpose of such transmission is identity and creditworthiness verification. In this regard, we refer to the terms and conditions and privacy notices of the payment service providers.

The terms and conditions and privacy notices of the respective payment service providers apply to payment transactions and are available on the respective websites or within the transaction applications. We also refer to these for further information and for the exercise of rights of withdrawal, access, and other data subject rights.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
  • Data subjects: Recipients of services and clients; business and contractual partners. Prospective customers.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations. Business processes and commercial procedures.
  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion.”
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR). Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).

Additional information regarding processing activities, procedures, and services:

  • Stripe: Payment services (technical integration of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR); Website: https://stripe.com; Privacy Policy: https://stripe.com/de/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).

Provision of the Online Services and Web Hosting

We process user data in order to provide our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved); log data (e.g., log files relating to logins, data retrieval, or access times). Content data (e.g., text-based or visual messages and posts, as well as related information such as authorship or time of creation).
  • Data subjects: Users (e.g., website visitors and users of online services).
  • Purposes of processing and legitimate interests: Provision of our Online Services and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices, such as computers and servers). Security measures.
  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion.”
  • Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).

Additional information regarding processing activities, procedures, and services:

  • Provision of the Online Services using rented storage space: To provide our Online Services, we use storage space, computing capacity, and software that we rent from or otherwise obtain from an appropriate server provider, also referred to as a “web hosting provider”; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).
  • Collection of access data and log files: Access to our Online Services is recorded in the form of “server log files.” Server log files may include the address and name of the websites and files accessed, the date and time of access, the volume of data transferred, confirmation of successful access, browser type and version, the user’s operating system, the referrer URL (the previously visited page), and, as a general rule, IP addresses and the requesting provider. Server log files may be used for security purposes, for example to prevent server overload, particularly in the event of abusive attacks known as DDoS attacks, and to ensure server capacity and stability; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR). Deletion of data: Log file information is retained for a maximum of 30 days and then deleted or anonymized. Data whose continued retention is required for evidentiary purposes is excluded from deletion until the respective incident has been fully resolved.
  • Email transmission and hosting: The web hosting services we use also include the sending, receipt, and storage of emails. For these purposes, the addresses of recipients and senders, other information relating to email transmission, such as the providers involved, and the content of the respective emails are processed. The data described above may also be processed for spam detection purposes. Please note that emails transmitted over the Internet are generally not sent in encrypted form. As a rule, emails are encrypted during transport, but unless end-to-end encryption is used, they are not encrypted on the servers from which they are sent and received. We therefore cannot assume responsibility for the transmission path of emails between the sender and receipt on our server; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).
  • STRATO: Services in the field of providing information technology infrastructure and related services, such as storage space and/or computing capacity; Service provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz/. Data Processing Agreement: Provided by the service provider.

Use of Cookies

The term “cookies” refers to functions that store information on users’ devices and read information from those devices. Cookies may be used for various purposes, including ensuring the functionality, security, and convenience of online services and generating analyses of visitor traffic. We use cookies in accordance with applicable law. Where required, we obtain users’ consent in advance. Where consent is not required, we rely on our legitimate interests. This applies where storing and reading information is essential in order to provide content and functions expressly requested by the user. This includes, for example, storing preferences and ensuring the functionality and security of our Online Services. Consent may be withdrawn at any time. We provide clear information about the scope of consent and the cookies used.

Information regarding the legal bases under data protection law: Whether we process personal data using cookies depends on consent. Where consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, as explained above in this section and in connection with the respective services and procedures.

Retention period: With regard to retention periods, the following types of cookies are distinguished:

  • Temporary cookies, also known as session cookies: Temporary cookies are deleted no later than when a user leaves an online service and closes the user’s device application, such as a browser or mobile application.
  • Persistent cookies: Persistent cookies remain stored even after the user closes the application or device. For example, the login status may be stored and preferred content may be displayed immediately when the user visits a website again. User data collected through cookies may also be used for audience measurement. Unless we provide users with explicit information regarding the type and retention period of cookies, for example when obtaining consent, users should assume that such cookies are persistent and may be stored for up to two years.

General information regarding withdrawal and objection (opt-out): Users may withdraw consent they have given at any time and may also object to processing in accordance with applicable legal requirements, including through the privacy settings of their browser.

  • Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
  • Data subjects: Users (e.g., website visitors and users of online services).
  • Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR). Consent (Art. 6(1), first sentence, point (a) GDPR).

Additional information regarding processing activities, procedures, and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution through which users’ consent is obtained for the use of cookies or for the procedures and providers identified within the consent management solution. This procedure is used to obtain, record, manage, and withdraw consent, particularly in connection with the use of cookies and comparable technologies used to store, read, and process information on users’ devices. As part of this procedure, users’ consent is obtained for the use of cookies and the related processing of information, including the specific processing activities and providers identified within the consent management process. Users also have the option to manage and withdraw their consent. Consent declarations are stored to avoid requesting consent again and to provide evidence of consent in accordance with legal requirements. Storage takes place on the server and/or in a cookie, known as an opt-in cookie, or through comparable technologies in order to associate consent with a specific user or device. Unless specific information regarding the providers of consent management services is provided, the following general information applies: consent is retained for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information regarding the scope of consent, such as the categories of cookies and/or service providers concerned, and information about the browser, system, and device used; Legal bases: Consent (Art. 6(1), first sentence, point (a) GDPR).

Contact and Inquiry Management

When you contact us, for example by mail, contact form, email, telephone, or social media, and in the context of existing user and business relationships, the information provided by the person making the inquiry is processed to the extent necessary to respond to the contact request and carry out any requested measures.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., text-based or visual messages and posts, as well as related information such as authorship or time of creation). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback through an online form). Provision of our Online Services and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion.”
  • Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR).

Additional information regarding processing activities, procedures, and services:

  • Contact form: When you contact us through our contact form, by email, or through other communication channels, we process the personal data transmitted to us in order to respond to and handle the respective inquiry. This generally includes information such as your name, contact details, and, where applicable, other information provided to us that is necessary to handle the matter appropriately. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, point (b) GDPR), legitimate interests (Art. 6(1), first sentence, point (f) GDPR).

In addition to web analytics, we may also use testing procedures, for example, to test and optimize different versions of our Online Services or individual components thereof.

Unless otherwise stated below, profiles—that is, data compiled in connection with a particular usage session—may be created for these purposes, and information may be stored in and subsequently read from a browser or device. The information collected includes, in particular, websites visited and elements used on those websites, as well as technical information such as the browser used, the computer system used, and information regarding usage times. Where users have consented to the collection of their location data by us or by providers of services we use, location data may also be processed.

In addition, users’ IP addresses are stored. However, we use an IP-masking procedure, meaning pseudonymization by shortening the IP address, to protect users. As a general rule, no directly identifying user data, such as email addresses or names, is stored in connection with web analytics, A/B testing, or optimization. Instead, pseudonyms are used. This means that neither we nor the providers of the software used know the users’ actual identities; we only know the information stored in their profiles for the purposes of the respective procedures.

Information regarding legal bases: Where we ask users for their consent to the use of third-party providers, consent constitutes the legal basis for processing. Otherwise, user data is processed on the basis of our legitimate interests, meaning our interest in providing efficient, economical, and user-friendly services. In this context, we also refer you to the information regarding the use of cookies in this Privacy Policy.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
  • Data subjects: Users (e.g., website visitors and users of online services).
  • Purposes of processing and legitimate interests: Audience measurement (e.g., access statistics and identification of returning visitors); profiles containing user-related information (creation of user profiles). Provision of our Online Services and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion.” Cookies may be stored for up to 2 years (unless otherwise stated, cookies and comparable storage methods may be stored on users’ devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1), first sentence, point (a) GDPR). Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).

Additional information regarding processing activities, procedures, and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our Online Services on the basis of a pseudonymous user identification number. This identification number does not contain any directly identifying data, such as names or email addresses. It is used to associate analytics information with a device in order to determine which content users accessed during one or more usage sessions, which search terms they used, whether they accessed the content again, or whether they interacted with our Online Services. The time and duration of use, the sources referring users to our Online Services, and technical aspects of their devices and browsers are also stored.
    Pseudonymous user profiles are created using information from the use of various devices, and cookies may be used for this purpose. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides approximate geographic location data by deriving the following metadata from IP addresses: city, including the derived latitude and longitude of the city, continent, country, region, subcontinent, and corresponding ID-based values. For EU traffic, IP-address data is used exclusively to derive this geolocation data and is then deleted immediately. It is not logged, is not accessible, and is not used for any other purposes. When Google Analytics collects measurement data, all IP-related queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1), first sentence, point (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://business.safety.google/privacy/; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-out option: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, advertising display settings: https://myadcenter.google.com/personalizationoff. Additional information: https://business.safety.google/adsservices/ (types of processing and data processed).

Social Media Presences

We maintain online presences within social networks and process user data in this context in order to communicate with users active on those platforms or to provide information about us.

Please note that user data may be processed outside the European Union. This may create risks for users, for example because it may make it more difficult to enforce their rights.

In addition, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles may be created based on user behavior and the interests derived from such behavior. These profiles may then be used, for example, to display advertisements within and outside the networks that are presumed to correspond to users’ interests. As a rule, cookies are therefore stored on users’ computers in which their usage behavior and interests are recorded. Data may also be stored in the usage profiles independently of the devices used by the users, particularly where they are members of the respective platforms and are logged in.

For a detailed description of the respective forms of processing and available opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks.

With regard to requests for information and the exercise of data subject rights, please note that these rights can be exercised most effectively with the respective providers. Only those providers have access to the users’ data and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you may contact us.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., text-based or visual messages and posts, as well as related information such as authorship or time of creation). Usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g., website visitors and users of online services).
  • Purposes of processing and legitimate interests: Communication; feedback (e.g., collecting feedback through an online form). Public relations.
  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion.”
  • Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).

Additional information regarding processing activities, procedures, and services:

  • Instagram: Social network that enables the sharing of photos and videos, commenting on and favoriting posts, sending messages, and following profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Facebook Pages: Profiles within the Facebook social network - The controller and Meta Platforms Ireland Limited are jointly responsible for the collection and transmission of data relating to visitors to our Facebook Page (“Fan Page”). This includes, in particular, information regarding user behavior, such as content viewed or interacted with and actions taken, as well as device information, such as IP address, operating system, browser type, language settings, and cookie data. Further information is available in Facebook’s Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical analyses through the “Page Insights” service, which provides information about how individuals interact with our Page and its content. This is based on an agreement with Facebook (“Information about Page Insights Data”: https://www.facebook.com/legal/terms/page_controller_addendum), which governs, among other matters, security measures and the exercise of data subject rights. Further information is available here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users may therefore submit access or deletion requests directly to Facebook. Users’ rights, particularly the rights of access, deletion, objection, and complaint to a supervisory authority, remain unaffected. Joint controllership is limited exclusively to the collection of data by Meta Platforms Ireland Limited within the EU. Meta Platforms Ireland Limited is solely responsible for further processing, including any transfer to Meta Platforms Inc. in the United States; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
  • LinkedIn: Social network - We and LinkedIn Ireland Unlimited Company are jointly responsible for the collection, but not the further processing, of visitor data used to create “Page Insights” statistics for our LinkedIn profiles. This data includes information regarding the types of content users view or interact with, as well as the actions they take. Details regarding the devices used are also collected, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, seniority level, company size, and employment status. Information regarding LinkedIn’s processing of user data is available in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.
    We have entered into a specific agreement with LinkedIn Ireland, the “Page Insights Joint Controller Addendum” (https://legal.linkedin.com/pages-joint-controller-addendum), which governs, in particular, the security measures LinkedIn must implement and under which LinkedIn agrees to fulfill data subject rights, meaning that users may submit access or deletion requests directly to LinkedIn. Users’ rights, particularly the rights of access, deletion, objection, and complaint to the competent supervisory authority, are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company established in the EU. LinkedIn Ireland Unlimited Company is solely responsible for any further processing, particularly transfers of data to its parent company, LinkedIn Corporation, in the United States; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.linkedin.com/legal/privacy-policy). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Privacy Policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/.

Plug-ins, Embedded Functions, and Content

We integrate functional and content elements into our Online Services that are obtained from the servers of their respective providers, hereinafter referred to as “third-party providers.” These elements may include, for example, graphics, videos, or maps, hereinafter collectively referred to as “content.”

Such integration always requires the third-party providers of this content to process users’ IP addresses, since without the IP address they would be unable to transmit the content to the users’ browsers. The IP address is therefore necessary to display such content or functions. We endeavor to use only content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use pixel tags, meaning invisible graphics also known as web beacons, for statistical or marketing purposes. Pixel tags may be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on users’ devices and may include technical information concerning the browser and operating system, referring websites, time of visit, and other information regarding the use of our Online Services. This information may also be combined with information from other sources.

Information regarding legal bases: Where we ask users for their consent to the use of third-party providers, consent constitutes the legal basis for processing. Otherwise, user data is processed on the basis of our legitimate interests, meaning our interest in providing efficient, economical, and user-friendly services. In this context, we also refer you to the information regarding the use of cookies in this Privacy Policy.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved); location data (information regarding the geographic position of a device or person); event data (Facebook) (“Event data” is information sent to the provider Meta, for example through the Meta Pixel, whether through apps or other channels, and relating to individuals or their actions. This data includes, for example, details regarding website visits, interactions with content and functions, app installations, and product purchases. Event data is processed for the purpose of creating audiences for content and advertising messages, known as Custom Audiences. It is important to note that event data does not include actual content such as comments written by users, login information, or contact information such as names, email addresses, or telephone numbers. Event data is deleted by Meta after a maximum of two years, and the audiences created from such data disappear when our Meta user accounts are deleted.); contact data (e.g., postal and email addresses or telephone numbers). Content data (e.g., text-based or visual messages and posts, as well as related information such as authorship or time of creation).
  • Data subjects: Users (e.g., website visitors and users of online services).
  • Purposes of processing and legitimate interests: Provision of our Online Services and user-friendliness; audience measurement (e.g., access statistics and identification of returning visitors); tracking (e.g., interest- or behavior-based profiling and use of cookies); audience segmentation; marketing. Profiles containing user-related information (creation of user profiles).
  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Retention and Deletion.” Cookies may be stored for up to 2 years (unless otherwise stated, cookies and comparable storage methods may be stored on users’ devices for a period of two years).
  • Legal bases: Consent (Art. 6(1), first sentence, point (a) GDPR). Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).

Additional information regarding processing activities, procedures, and services:

  • Integration of third-party software, scripts, or frameworks, such as jQuery: We integrate software into our Online Services that we retrieve from servers operated by other providers, such as functional libraries used for display or user-friendliness. In doing so, the respective providers collect users’ IP addresses and may process them for the purpose of transmitting the software to the users’ browsers, for security purposes, and to analyze and optimize their services. - We integrate software into our Online Services that we retrieve from servers operated by other providers, such as functional libraries used for display or user-friendliness. In doing so, the respective providers collect users’ IP addresses and may process them for the purpose of transmitting the software to the users’ browsers, for security purposes, and to analyze and optimize their services; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).
  • Facebook plug-ins and content: Facebook social plug-ins and content - These may include content such as images, videos, or text, as well as buttons that allow users to share content from these Online Services within Facebook. A list and visual overview of the Facebook social plug-ins is available here: https://developers.facebook.com/docs/plugins/ - We and Meta Platforms Ireland Limited are jointly responsible for the collection or receipt by transmission, but not the subsequent processing, of “event data” that Facebook collects through Facebook social plug-ins and content-embedding functions executed within our Online Services, or receives by transmission, for the following purposes: a) displaying content and advertising information presumed to correspond to users’ interests; b) delivering commercial and transaction-related messages, such as contacting users through Facebook Messenger; c) improving ad delivery and personalizing functions and content, such as improving the identification of content or advertising information presumed to correspond to users’ interests. We have entered into a specific agreement with Facebook, the “Controller Addendum” (https://www.facebook.com/legal/controller_addendum), which governs, in particular, the security measures Facebook must implement (https://www.facebook.com/legal/terms/data_security_terms) and under which Facebook agrees to fulfill data subject rights, meaning that users may submit access or deletion requests directly to Facebook. Please note: Where Facebook provides us with measurements, analyses, and reports that are aggregated, meaning that they contain no information relating to individual users and are anonymous to us, such processing does not take place under joint controllership. Instead, it is based on a Data Processing Agreement (“Data Processing Terms,” https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms), and, with regard to processing in the United States, Standard Contractual Clauses (“Facebook EU Data Transfer Addendum,” https://www.facebook.com/legal/EU_data_transfer_addendum). Users’ rights, particularly the rights of access, deletion, objection, and complaint to the competent supervisory authority, are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6(1), first sentence, point (a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Google Fonts (retrieved from Google servers): Retrieval of fonts and symbols for technically secure, maintenance-free, and efficient use with regard to updates and loading times, consistent display, and compliance with potential licensing restrictions. The font provider receives the user’s IP address so that the fonts can be made available in the user’s browser. In addition, technical data, including language settings, screen resolution, operating system, and hardware used, is transmitted where necessary to provide the fonts based on the devices and technical environment used. This data may be processed on a server operated by the font provider in the United States - When users visit our Online Services, their browsers send browser HTTP requests to the Google Fonts Web API, meaning a software interface used to retrieve fonts. The Google Fonts Web API provides users with the Google Fonts Cascading Style Sheets (CSS) and then the fonts specified in the CSS. These HTTP requests include: (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent describing the browser and operating-system versions of website visitors, as well as the referring URL, meaning the webpage on which the Google font is to be displayed. IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of the HTTP requests, including the requested URL, user agent, and referring URL. Access to this data is restricted and strictly controlled. The requested URL identifies the font families that the user wishes to load. This data is logged so that Google can determine how often a particular font family is requested. Within the Google Fonts Web API, the user agent is used to adapt the font generated for the respective browser type. The user agent is logged primarily for debugging and to generate aggregated usage statistics used to measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts “Analytics” page. Finally, the referring URL is logged so that the data can be used for production maintenance and to generate an aggregated report of top integrations based on the number of font requests. According to Google, none of the information collected by Google Fonts is used to create profiles of end users or serve targeted advertisements; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Additional information: https://developers.google.com/fonts/faq/privacy?hl=de.
  • Font Awesome (hosted on our own server): Display of fonts and symbols; Service provider: Font Awesome icons are hosted on our own server, and no data is transmitted to the Font Awesome provider; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR).
  • Google Maps: We integrate maps provided through the “Google Maps” service. The data processed may include, in particular, users’ IP addresses and location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal bases: Consent (Art. 6(1), first sentence, point (a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://business.safety.google/privacy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Instagram plug-ins and content: Instagram plug-ins and content - These may include content such as images, videos, or text, as well as buttons that allow users to share content from these Online Services within Instagram. - We and Meta Platforms Ireland Limited are jointly responsible for the collection or receipt by transmission, but not the subsequent processing, of “event data” that Facebook collects through Instagram functions, such as content-embedding functions executed within our Online Services, or receives by transmission, for the following purposes: a) displaying content and advertising information presumed to correspond to users’ interests; b) delivering commercial and transaction-related messages, such as contacting users through Facebook Messenger; c) improving ad delivery and personalizing functions and content, such as improving the identification of content or advertising information presumed to correspond to users’ interests. We have entered into a specific agreement with Facebook, the “Controller Addendum” (https://www.facebook.com/legal/controller_addendum), which governs, in particular, the security measures Facebook must implement (https://www.facebook.com/legal/terms/data_security_terms) and under which Facebook agrees to fulfill data subject rights, meaning that users may submit access or deletion requests directly to Facebook. Please note: Where Facebook provides us with measurements, analyses, and reports that are aggregated, meaning that they contain no information relating to individual users and are anonymous to us, such processing does not take place under joint controllership. Instead, it is based on a Data Processing Agreement (“Data Processing Terms,” https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms), and, with regard to processing in the United States, Standard Contractual Clauses (“Facebook EU Data Transfer Addendum,” https://www.facebook.com/legal/EU_data_transfer_addendum). Users’ rights, particularly the rights of access, deletion, objection, and complaint to the competent supervisory authority, are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://privacycenter.instagram.com/policy/.
  • LinkedIn plug-ins and content: LinkedIn plug-ins and content - These may include content such as images, videos, or text, as well as buttons that allow users to share content from these Online Services within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal bases: Consent (Art. 6(1), first sentence, point (a) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data Processing Agreement: https://de.linkedin.com/legal/l/dpa; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.linkedin.com/legal/l/dpa). Opt-out option: https://www.linkedin.com/mypreferences/g/guest-retargeting-opt-out.
  • OpenStreetMap: We integrate maps provided through the “OpenStreetMap” service, which is made available by the OpenStreetMap Foundation (OSMF) under the Open Data Commons Open Database License (ODbL). OpenStreetMap uses user data exclusively to display map functions and temporarily store selected settings. This data may include, in particular, users’ IP addresses and location data; however, location data is not collected without users’ consent, which is generally provided through their device or browser settings; Service provider: OpenStreetMap Foundation (OSMF); Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Website: https://www.openstreetmap.de. Privacy Policy: https://osmfoundation.org/wiki/Privacy_Policy.
  • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1), first sentence, point (a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, advertising display settings: https://myadcenter.google.com/personalizationoff.
  • Vimeo video player: Integration of a video player; Service provider: Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA; Legal bases: Legitimate interests (Art. 6(1), first sentence, point (f) GDPR); Website: https://vimeo.com; Privacy Policy: https://vimeo.com/legal/terms/de/datenschutz/policy; Data Processing Agreement: https://vimeo.com/legal/enterprise-terms/dpa. Basis for third-country transfers: Standard Contractual Clauses (https://vimeo.com/legal/enterprise-terms/dpa).

Amendments and Updates

Please review the content of our Privacy Policy regularly. We update the Privacy Policy whenever changes to the data processing activities we carry out make this necessary. We will inform you if any changes require action on your part, such as renewed consent, or another form of individual notification.

Where we provide addresses and contact information for companies and organizations in this Privacy Policy, please note that such addresses may change over time. We therefore ask you to verify the information before contacting the relevant organization.

Supervisory authority responsible for us:

Independent Data Protection Center of Saarland
State Commissioner for Data Protection and Freedom of Information
Monika Grethel
Fritz-Dobisch-Straße 12
66111 Saarbrücken
Phone: 0681 94781-0
Email: [poststelle@datenschutz.saarla](mailto:poststelle@datenschutz.saarla)nd.de
Website: https://www.datenschutz.saarland.de

Definitions

This section provides an overview of the terms used in this Privacy Policy. Where terms are defined by law, their statutory definitions apply. The following explanations are intended primarily to facilitate understanding.

  • Master data: Master data includes essential information required to identify and manage contractual partners, user accounts, profiles, and similar assignments. This data may include personal and demographic information such as names, contact information, including addresses, telephone numbers, and email addresses, dates of birth, and specific identifiers such as user IDs. Master data forms the basis for formal interactions between individuals and services, organizations, or systems by enabling clear identification and communication.
  • Content data: Content data includes information generated in the course of creating, editing, and publishing content of any kind. This category of data may include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the content itself but also includes metadata that provides information about the content, such as tags, descriptions, author information, and publication dates.
  • Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, telephone numbers, postal addresses, and email addresses, as well as communication identifiers such as social media handles and instant-messaging identifiers.
  • Meta, communication, and procedural data: Meta, communication, and procedural data are categories containing information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information describing the context, origin, and structure of other data. It may include information such as file size, creation date, document author, and revision history. Communication data records the exchange of information between users through various channels, such as email correspondence, call logs, social media messages, and chat histories, including the individuals involved, timestamps, and transmission paths. Procedural data describes processes and workflows within systems or organizations, including workflow documentation, transaction and activity records, and audit logs used to track and review operations.
  • Usage data: Usage data refers to information that records how users interact with digital products, services, or platforms. This data includes a broad range of information showing how users use applications, which functions they prefer, how long they remain on specific pages, and which paths they follow through an application. Usage data may also include frequency of use, activity timestamps, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Usage data also plays an important role in identifying trends, preferences, and potential problem areas within digital services.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person, hereinafter referred to as the “data subject.” An identifiable natural person is one who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, identification number, location data, online identifier, such as a cookie, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiles containing user-related information: The processing of “profiles containing user-related information,” or simply “profiles,” includes any form of automated processing of personal data in which such data is used to analyze, evaluate, or predict certain personal aspects relating to a natural person. Depending on the type of profiling, this may include various information regarding demographics, behavior, and interests, such as interaction with websites and their content, or may be used to predict interests in particular content or products, click behavior on a website, or location. Cookies and web beacons are frequently used for profiling purposes.
  • Log data: Log data is information regarding events or activities recorded within a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details regarding the use or operation of a system. Log data is often used to analyze system problems, monitor security, or generate performance reports.
  • Audience measurement: Audience measurement, also referred to as web analytics, is used to analyze visitor traffic to an online service and may include visitors’ behavior or interest in particular information, such as website content. Audience analysis enables operators of online services to determine, for example, when users visit their websites and which content interests them. This allows them to better adapt website content to visitors’ needs. Pseudonymous cookies and web beacons are often used for audience measurement to identify returning visitors and obtain more accurate analyses of the use of an online service.
  • Location data: Location data is generated when a mobile device, or another device with technical location-detection capabilities, connects to a cellular network, Wi-Fi network, or similar technical means and location functions. Location data indicates the geographically identifiable position on Earth where the respective device is located. Location data may be used, for example, to display map functions or other location-dependent information.
  • Tracking: “Tracking” refers to the ability to monitor users’ behavior across multiple online services. As a general rule, behavioral and interest-related information concerning the online services used is stored in cookies or on the servers of tracking-technology providers, known as profiling. This information may subsequently be used, for example, to display advertisements that are expected to correspond to users’ interests.
  • Controller: “Controller” means the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of processing personal data.
  • Processing: “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and includes virtually any handling of data, including collection, evaluation, storage, transmission, and deletion.
  • Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the terms under which services or products are provided, exchanged, or sold. This category of data is essential for the administration and performance of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include the start and end dates of the contract, the type of services or products agreed upon, pricing arrangements, payment terms, termination rights, renewal options, and specific terms or clauses. It serves as the legal basis for the relationship between the parties and is essential for clarifying rights and obligations, enforcing claims, and resolving disputes.
  • Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is essential for e-commerce, online banking, and every other form of financial transaction. It includes details such as credit card numbers, bank account information, payment amounts, transaction data, verification numbers, and billing information. Payment data may also include information regarding payment status, chargebacks, authorizations, and fees.
  • Audience segmentation: Audience segmentation, referred to in English as “Custom Audiences,” means identifying audiences for advertising purposes, such as displaying advertisements. For example, a user’s interest in particular products or topics on the Internet may indicate that the user is likely to be interested in advertisements for similar products or for the online store in which the products were viewed. “Lookalike Audiences,” or similar audiences, refers to presenting content considered suitable to users whose profiles or presumed interests correspond to those of the users on whom the original profiles were based. Cookies and web beacons are generally used to create Custom Audiences and Lookalike Audiences.

Created using the free Datenschutz-Generator.de service by Dr. Thomas Schwenke

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